ROOTS & EDEN
A visual identity for a hip, urban gardening centre in East London with community and innovation at the heart of their brand. The challenge was to avoid gardening cliches and to succeed in attracting a young demographic to their workshops and events. The resulting design is a pared back take on botanical imagery. Vibrant colours, representing the sun, air and concrete, inject a fresh energy and promote gardening as a sociable, sustainable and rewarding life skill.
