MILO CHOCOLATES

A branding and packaging project for a boutique chocolate brand, catering exclusively to athletes. The Ancient Greek Olympics were the birthplace of organised athletics and the word athlete literally means ‘The one who competes for a prize’. MILO was one of the celebrated Olympians during this time. The visuals take inspiration from the most common prize awarded to victorious athletes - a palm branch - a symbol of victory and triumph. Since an athlete’s career ends by their 30’s, the demographic are young, energetic and positive. The bright colours reflect their dynamic nature and closely match the neons of sports apparell.