ARTE AIR
Brand and visual identity for a new low cost Chilean airline. Drawing inspiration from the nickname ‘Pais de Poetas’ and the artistic atmosphere of Chilean street art, the brand aims to capture the effervescent and vibrant soul of Chile and its people. The colour palette was inspired by colourful streets of Valparaiso and the graphic elements are a nod to the great source of pride for Chileans - their rich heritage.
